I've seen this logo in several places and at first couldn't figure out what a bull walking across some mountains had to do with anything. Then I realized that the wavy lines were supposed to be water and the obvious deriviation of the name of the city: a place where the river is low enough to cross your pack animals, or an ox ford.
Coming from New England, where everything is just named after a place in England (i.e. the town names rarely have anything to do with the towns themselves), I guess I never considered that those old English names probably had a reason behind them at some point.
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